COHERENCE MODEL BETWEEN MARKETING CULTURE AND MARKETING EFFECTIVENESS.
| Autor: | Žostautienė, Daiva1 daiva.zostautiene@ktu.lt, Vaičiulėnaitė, Laura1 laura.vaiciulenaite@yahoo.com |
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| Zdroj: | Economics & Management. 2010, p874-879. 6p. 2 Diagrams. |
| Databáze: | Business Source Ultimate |
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