The heterogeneous best-worst choice method in market research.
| Autor: | Tavares, Susana (AUTHOR), Cardoso, Margarida1 (AUTHOR), Dias, José G.1 (AUTHOR) jose.dias@iscte.pt |
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| Zdroj: | International Journal of Market Research. 2010, Vol. 52 Issue 4, p533-546. 14p. 3 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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