Segmenting Media Buyers.
| Autor: | Wind, Yoram1, Silver, Stephen E.2 |
|---|---|
| Zdroj: | Journal of Advertising Research. Dec73, Vol. 13 Issue 6, p33-38. 6p. 2 Black and White Photographs, 3 Diagrams, 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Wind, Yoram1, Silver, Stephen E.2 |
|---|---|
| Zdroj: | Journal of Advertising Research. Dec73, Vol. 13 Issue 6, p33-38. 6p. 2 Black and White Photographs, 3 Diagrams, 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|