Corporate brand identification and corporate brand management: how top business schools do it.
| Autor: | Balmer, John M. T.1, Mei-Na Liao2, Wei-Yue Wang3 |
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| Zdroj: | Journal of General Management. Summer2010, Vol. 35 Issue 4, p77-102. 26p. 2 Diagrams, 2 Charts. |
| Databáze: | Business Source Ultimate |
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