Estimating Price and Markup Elasticities for Advertised Clothing Products.
| Autor: | Dalrymple, Douglas J.1 |
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| Zdroj: | Journal of Advertising Research. Dec68, Vol. 8 Issue 4, p21-25. 5p. 1 Black and White Photograph, 3 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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