Recall of Product Purchase and Use After Six Years.
| Autor: | Byham, William C.1, Perloff, Robert2 |
|---|---|
| Zdroj: | Journal of Advertising Research. Sep65, Vol. 5 Issue 3, p16-19. 4p. 2 Black and White Photographs, 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
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