Frequency Effects Revisited.
| Autor: | Ray, Michael L.1, Sawyer, Alan G.2, Strong, Edward C.3 |
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| Zdroj: | Journal of Advertising Research. Feb71, Vol. 11 Issue 1, p14-20. 7p. 3 Black and White Photographs, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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