Two Comparisons of Attitude Measures.
| Autor: | Kohan, Stephanie1, de Mille, Richard2, Myers, James H.3 |
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| Zdroj: | Journal of Advertising Research. Aug72, Vol. 12 Issue 4, p29-34. 6p. 3 Black and White Photographs, 5 Charts. |
| Databáze: | Business Source Ultimate |
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