TV Audience Exposure.
| Autor: | Headen, Robert S., Klompmaker, Jay E., Teel Jr., Jesse E. |
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| Zdroj: | Journal of Advertising Research. Dec76, Vol. 16 Issue 6, p49. 4p. 3 Black and White Photographs, 2 Charts. |
| Databáze: | Business Source Ultimate |
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