An Analysis of Simulated Brand Choice.
| Autor: | Ehrenberg, A. S. C.1, Charlton, P.2,3 |
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| Zdroj: | Journal of Advertising Research. Feb73, Vol. 13 Issue 1, p21-33. 13p. 2 Black and White Photographs, 10 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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