Social Loss Aversion and Optimal Contest Design.
| Autor: | Lim, Noah1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Aug2010, Vol. 47 Issue 4, p777-787. 11p. 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Lim, Noah1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Aug2010, Vol. 47 Issue 4, p777-787. 11p. 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|