Determining Influential Users in Internet Social Networks.
Autor: | Trusov, Michael1, Bodapati, Anand V2, Bucklin, Randolph E3 |
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Zdroj: | Journal of Marketing Research (JMR). Aug2010, Vol. 47 Issue 4, p643-658. 16p. 1 Color Photograph, 1 Diagram, 5 Charts, 5 Graphs. |
Databáze: | Business Source Ultimate |
Externí odkaz: |