Determining Influential Users in Internet Social Networks.

Autor: Trusov, Michael1, Bodapati, Anand V2, Bucklin, Randolph E3
Zdroj: Journal of Marketing Research (JMR). Aug2010, Vol. 47 Issue 4, p643-658. 16p. 1 Color Photograph, 1 Diagram, 5 Charts, 5 Graphs.
Databáze: Business Source Ultimate