Integrated Brand Experience Through Sensory Branding and IMC.
| Autor: | Jai Beom Kim1, Yoori Koo2, Don Ryun Chang3 |
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| Zdroj: | Design Management Review. Sep2009, Vol. 20 Issue 3, p72-81. 10p. 5 Black and White Photographs, 4 Diagrams. |
| Databáze: | Business Source Ultimate |
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