Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction.
| Autor: | POYNOR, CAIT1 cpoynor@katz.pitt.edu, WOOD, STACY2 wood@moore.sc.edu |
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| Zdroj: | Journal of Consumer Research. Jun2010, Vol. 37 Issue 1, p159-175. 17p. 1 Black and White Photograph, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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