Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control.
| Autor: | KRISHNAMURTHY, PARTHASARATHY1 partha@uh.edu, PROKOPEC, SONJA2 prokopec@essec.fr |
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| Zdroj: | Journal of Consumer Research. Jun2010, Vol. 37 Issue 1, p68-79. 12p. |
| Databáze: | Business Source Ultimate |
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