To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions.
| Autor: | Popkowski Leszczyc, Peter T.L1, Häubl, Gerald2 |
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| Zdroj: | Journal of Marketing. Jul2010, Vol. 74 Issue 4, p110-124. 15p. 1 Diagram, 6 Charts. |
| Databáze: | Business Source Ultimate |
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