Consumer-generated content and source effects in financial services advertising: An experimental study.
| Autor: | Steyn, Peter, Wallström, Åsa1, Pitt, Leyland2 lpitt@sfu.ca |
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| Zdroj: | Journal of Financial Services Marketing. Jun2010, Vol. 15 Issue 1, p49-61. 13p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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