How Do Consumers Judge Celebrities' Irresponsible Behavior? An Attribution Theory Perspective.
| Autor: | Gupta, Shruti1 |
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| Zdroj: | Journal of Applied Business & Economics. 2009, Vol. 10 Issue 3, p39-52. 14p. 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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