SERVICE INNOVATION IN FRANCHISING CONVENIENCE STORE: AN EXPLORATORY STUDY.

Autor: Shih-Hao Wu11, Stephen Chi-Tsun Huang1, Ching-Yi Daphne Tsai2,3 u9428909@ccms.nkfust.edu.tw, Ying-Chih Chen1
Zdroj: International Journal of Electronic Business Management. 2009, Vol. 7 Issue 2, p137-148. 12p. 2 Diagrams, 8 Charts.
Databáze: Business Source Ultimate