Consumer Attitude Towards Environment-Friendly Products: A Comparative Analysis.
| Autor: | Savita, Ubba1 usavita@yahoo.co.in, Kumar, Naresh2 nareshkkuk@yahoo.co.in |
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| Zdroj: | IUP Journal of Marketing Management. Feb2010, Vol. 9 Issue 1/2, p88-98. 11p. 3 Charts. |
| Databáze: | Business Source Ultimate |
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