Environmental Relationships of the Internal Political Economy of Marketing Channels.
| Autor: | Dwyer, F. Robert1, Welsh, M. Ann1 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov85, Vol. 22 Issue 4, p397-414. 18p. 1 Diagram, 10 Charts. |
| Databáze: | Business Source Ultimate |
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