ON BECOMING A SOCIAL SCIENTIST: FROM SURVEY RESEARCH AND PARTICIPANT OBSERVATION TO EXPERIENTIAL ANALYSIS.
| Autor: | Zaltman, Gerald1 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1981, Vol. 18 Issue 1, p124-125. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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