Identification and Analysis of Moderator Variables.
| Autor: | Sharma, Subhash1, Durand, Richard M.2, Gur-Arie, Oded3 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1981, Vol. 18 Issue 3, p291-300. 10p. 2 Diagrams, 2 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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