Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis.
| Autor: | Churchill Jr., Gilbert A.1, Peter, J. Paul2 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p360-375. 16p. 5 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|