EMAC/ESOMAR SYMPOSIUM ON METHODOLOGICAL ADVANCES IN MARKETING RESEARCH IN THEORY AND PRACTICE, COPENHAGEN, OCTOBER 1984/ESOMAR SEMINAR ON ARE INTERVIEWERS OBSOLETE? NICE, NOVEMBER 1984.

Autor: Murphy, Brian1, Albaum, Gerald, Stem Jr., Donald E.
Zdroj: Journal of Marketing Research (JMR). Nov86, Vol. 23 Issue 4, p399-400. 2p.
Databáze: Business Source Ultimate