EMAC/ESOMAR SYMPOSIUM ON METHODOLOGICAL ADVANCES IN MARKETING RESEARCH IN THEORY AND PRACTICE, COPENHAGEN, OCTOBER 1984/ESOMAR SEMINAR ON ARE INTERVIEWERS OBSOLETE? NICE, NOVEMBER 1984.
Autor: | Murphy, Brian1, Albaum, Gerald, Stem Jr., Donald E. |
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Zdroj: | Journal of Marketing Research (JMR). Nov86, Vol. 23 Issue 4, p399-400. 2p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |