Effect of Underreporting by Consumer Panels on Level of Trail and Repeat Purchasing of New Products.
Autor: | Hyett, G .P.1, McKenzie, J. R.1 |
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Zdroj: | Journal of Marketing Research (JMR). Feb1976, Vol. 13 Issue 1, p80-86. 7p. 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |