Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer.
| Autor: | Jacoby, Jacob1, Nelson, Margaret C.2, Hoyer, Wayne D.3 |
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| Zdroj: | Journal of Marketing. Winter82, Vol. 46 Issue 1, p61-72. 12p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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