White and Black Consumer Sales Response to Black Models.
| Autor: | Solomon, Paul J.1, Bush, Ronald F.1, Hair Jr., Joseph F.1 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov76, Vol. 13 Issue 4, p431-434. 4p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
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