The Influence of Social Character on Preference for Social Versus Objective Information in Advertising.
| Autor: | Mizerski, Richard W.1, Settle, Robert B.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p552-558. 7p. 3 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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