A Linear Covariate Model of Warranty Attributes and Behaviors.
Autor: | Darden, William R.1, Rao, C. P.2 |
---|---|
Zdroj: | Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p466-477. 12p. 8 Charts, 1 Graph. |
Databáze: | Business Source Ultimate |
Externí odkaz: |