A Linear Covariate Model of Warranty Attributes and Behaviors.
| Autor: | Darden, William R.1, Rao, C. P.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p466-477. 12p. 8 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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