Percentiles of LINMAP Conjoint Indices of Fit for Various Orthogonal Arrays: A Simulation Study.
| Autor: | Mullet, Gary M.1, Karson, Marvin J.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1986, Vol. 23 Issue 3, p286-290. 5p. 5 Charts. |
| Databáze: | Business Source Ultimate |
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