Measuring Reliability: A Comparison of Alternative Techniques.

Autor:	Parameswaran, Ravi1, Greenberg, Barnett A.1, Bellenger, Danny N.2, Robertson, Dan H.2
Zdroj:	Journal of Marketing Research (JMR). Feb1979, Vol. 16 Issue 1, p18-25. 8p. 3 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu