What Makes A Brand Name Familiar?
| Autor: | Bogart, Leo1, Lehman, Charles1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Feb1973, Vol. 10 Issue 1, p17-22. 6p. 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Bogart, Leo1, Lehman, Charles1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Feb1973, Vol. 10 Issue 1, p17-22. 6p. 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|