A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use.
| Autor: | Deshpande, Rohit1, Zaltman, Gerald2 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1984, Vol. 21 Issue 1, p32-38. 7p. 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
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