"Don't Know" Item Nonresponse in a Telephone Survey: Effects of Question Form and Respondent Characteristics.
Autor: | Leigh, James H.1, Martin Jr., Claude R.2 |
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Zdroj: | Journal of Marketing Research (JMR). Nov87, Vol. 24 Issue 4, p418-424. 7p. 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |