Validation of Discriminant Analysis in Marketing Research.
| Autor: | Crask, Melvin R.1, Perreault Jr., William D.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1977, Vol. 14 Issue 1, p60-68. 9p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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