Maximum Likelihood Factor Analysis of Attitude Data.
| Autor: | Heeler, Roger M.1, Whipple, Thomas W.1, Hustad, Thomas P.1 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1977, Vol. 14 Issue 1, p42-51. 10p. 1 Diagram, 6 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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