Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review.
| Autor: | Shocker, Allan D.1, Srinivasan, V.2 |
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| Zdroj: | Journal of Marketing Research (JMR). May79, Vol. 16 Issue 2, p159-180. 22p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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