A Theory of Market Segmentation.
| Autor: | Claycamp, Henry J.1, Massy, William F.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Nov68, Vol. 5 Issue 4, p388-394. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Claycamp, Henry J.1, Massy, William F.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Nov68, Vol. 5 Issue 4, p388-394. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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