The Self-Confidence--Advertising Response Relationship: A Function of Situational Distraction.
| Autor: | Bither, Stewart W.1, Wright, Peter L.2 |
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| Zdroj: | Journal of Marketing Research (JMR). May73, Vol. 10 Issue 2, p146-152. 7p. 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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