The Duplication of Viewing Law and Television Media Schedule Evaluation.
| Autor: | Headen, Robert S.1, Klompmaker, Jay E.1, Rust, Roland T.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1979, Vol. 16 Issue 3, p333-340. 8p. 8 Charts. |
| Databáze: | Business Source Ultimate |
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