The Cognitive Algebra of the Parametric Marginal Desirability Model: A Research Note.
| Autor: | McElwee, John F.1, Parsons, Leonard J.2 |
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| Zdroj: | Journal of Marketing Research (JMR). May77, Vol. 14 Issue 2, p257-260. 4p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
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