COMPUTER ABSTRACTS.
| Autor: | Gates, Roger, Brobst, Roberts1, Mendelssohn, Rundolpf C.2, Shannon, Patrick W.3, Meritt, Ken, Sharma, Alok, Woodside, Arch G.4, Paksoy, Christie H.5, Ferguson, Carl E.5, Karson, Marvin5, Martell, Terrence5 |
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| Zdroj: | Journal of Marketing Research (JMR). May77, Vol. 14 Issue 2, p240-245. 6p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
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