Niching Versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings .
| Autor: | Kahn, Barbara E.1, Kalwani, Manohar U.2, Morrison, Donald G.3 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov88, Vol. 25 Issue 4, p384-390. 7p. 3 Charts. |
| Databáze: | Business Source Ultimate |
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