A New Method of Increasing Mail Survey Responses: Contributions to Charity.
| Autor: | Robertson, Dan H.1, Bellenger, Danny N.1 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p632-633. 2p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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