...Computer Abstracts.
| Autor: | Perreault Jr., William D.1, Darden, William R.2, Mullet, Gary M.3, Kimsey, William D.4, DeSarbo, Wayne S.5, Bennett, Sidney C.6, Tsai, San-Yun W.7 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p113-121. 9p. 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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