Environmental Determinants of Decision-Making Uncertainty in Marketing Channels.
| Autor: | Achrol, Ravi S., Stern, Louis W.1,2 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1988, Vol. 25 Issue 1, p36-50. 15p. 2 Diagrams, 4 Charts. |
| Databáze: | Business Source Ultimate |
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