Short Term Price and Dealing Effects in Selected Market Segments.
Autor: | Massy, William F.1, Frank, Ronald E.1 |
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Zdroj: | Journal of Marketing Research (JMR). May65, Vol. 2 Issue 2, p171-185. 15p. 4 Charts, 2 Graphs. |
Databáze: | Business Source Ultimate |
Externí odkaz: |