The Effect of a Trading Stamp Discontinuance on Supermarket Performance: A Panel Approach.
| Autor: | La Londe, Bernard J.1, Herniter, Jerome2 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). May70, Vol. 7 Issue 2, p205-209. 5p. 4 Charts, 1 Map. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|